Journey logbook · 2023
23degrees: a data storytelling platform, redesigned from scratch
I redesigned most of 23degrees, a data visualisation and storytelling platform, together with its team: a new visual system and UX/UI across the product line. The work produced 120+ screens and 300+ Figma components and connected services that used to work separately.
- Client:
- 23Degrees.io
- Summary:
- Product Design for a better storytelling
- Results:
- Useful Interfaces
- Fields:
- Product Design
- Year:
- 2023
- Role:
- Product designer
- Tools:
- Figma, Adobe Creative Suite, Blender
- Website:
- 23degrees.io ↗
At a glance
- 120+screens designed
- 300+Figma components
The challenge
Recognising the untapped potential of their platform, the 23degrees team asked for help to rethink its design from scratch. Together we set out to build a user-friendly, visually appealing experience, prioritising usability and renewing its appeal. Through many conversations we overcame obstacles and made substantial progress towards an engaging platform.
The goal
- Make the user journey consistent from start to finish.
- Improve style and graphics for a visually compelling experience.
- Present information in an enticing way that captures attention.
- Simplify navigation for a broader view and seamless interaction.
- Redesign the entire platform for a cohesive, refreshed look.
The solution
- A new visual system and approach to the products, elevating their presentation and appeal.
- A new UX/UI design that gives more context and builds trust through partnerships with reputable brands.
- The essence of 23degrees preserved while projecting the brand into the future, balancing familiarity and innovation.
The result turned 23degrees into an inviting, dynamic experience: more consistent, more engaging and easier to navigate, supporting the platform's growth.
Results
- Redesigned most of the platform and the product line.
- Created over 120 screens.
- Built over 300 components in Figma.
- Connected previously separate services into one seamless flow.
- Observed an increase in user engagement during tests.
Keep reading
Design Systems That Scale: What 300+ Components Taught Me
How to build a design system that scales with your product: lessons from redesigning 23degrees (120+ screens, 300+ components) and GTAI's modular data platform.
How to Design Data-Heavy Products: Lessons From GTAI's Economic Data Platform
How to turn dense data into clear decisions: lessons from designing GTAI's economic data platform — 150+ countries, 26+ sources, comparison tools and a scalable design system.
About this project
What did Lander Zaro do on 23degrees.io?
I redesigned most of 23degrees, a data visualisation and storytelling platform, together with its team: a new visual system and UX/UI across the product line. The work produced 120+ screens and 300+ Figma components and connected services that used to work separately.
What was the challenge?
Recognising the untapped potential of their platform, the 23degrees team asked for help to rethink its design from scratch. Together we set out to build a user-friendly, visually appealing experience, prioritising usability and renewing its appeal. Through many conversations we overcame obstacles and made substantial progress towards an engaging platform.
What were the results?
- Redesigned most of the platform and the product line. - Created over 120 screens. - Built over 300 components in Figma. - Connected previously separate services into one seamless flow. - Observed an increase in user engagement during tests.