AI in the Product Design Process: Where It Helps and Where It Doesn't
How AI fits each phase of product design — discovery, alignment and execution — where it saves time, where it adds risk, and how to use it without losing judgement.
Blog
The logbook
Notes from the trail: product design, AI, SaaS, data, design systems, strategy and the tools behind the work.
Design Systems That Scale: What 300+ Components Taught Me
How to build a design system that scales with your product: lessons from redesigning 23degrees (120+ screens, 300+ components) and GTAI's modular data platform.
Designing a SaaS From Zero: 6 Lessons From Building Gobrador
Six product design lessons from building Gobrador, a public tender intelligence SaaS: show value before sign-up, translate jargon, explain decisions and listen to pivot.
Designing AI Features Users Trust: 7 UX Patterns
Seven UX patterns for AI features, assistants and agents people trust: explained outputs, visible confidence, human control and graceful fallbacks.
How to Design Data-Heavy Products: Lessons From GTAI's Economic Data Platform
How to turn dense data into clear decisions: lessons from designing GTAI's economic data platform — 150+ countries, 26+ sources, comparison tools and a scalable design system.
The Sherpa Spirit: Why You Should Be Fascinated With Their Work
Why Sherpas — the guides behind every Everest climb — shaped Lander Zaro's approach to design and strategy, and what that means for ambitious brands.
Design Inspo 2024 — 06
Curiosity, looking back, diverse sources and the right moment to judge: Lander Zaro on gathering design inspiration, plus his picks for June 2024.
Always Look on the 7480C Side of Life
Why Lander Zaro's brand uses Pantone 7480C (#00F08A): the psychology of bright green, how it works on screen and in print, and moodboards to see it in context.
Designing with Music, My Imperative Garnish
How music sets the mood, connects teams and feeds creativity — from earworms to album artwork — plus practical tips from designer Lander Zaro.
The Essence of Exactness: Choosing the Right Tools for Creative Success
Why the right tools matter for designers and businesses — ergonomics, organisation, reliability, scalability — and how to assess your toolkit, by Lander Zaro.
The Role of Product Design: A Digital Swiss Knife
What a product designer does, how it differs from industrial design, and how to choose the right designer for your team — by product designer Lander Zaro.
Try Others' Methods. Create Your Method
How the Pomodoro technique works in six steps, who it helps, and why Lander Zaro built a free focus timer and resource toolset to help you find your own method.