About
About Lander Zaro
Product designer, brand designer and Design Sherpa. Co-founder and product designer of Quince con Ochenta, the studio behind Gobrador. Based in Las Palmas de Gran Canaria, working with teams worldwide.
The guide, not the climber
I'm Lander Zaro — LZ for short — a product and brand designer from the Canary Islands. I call my role Design Sherpa: a Sherpa doesn't climb for you. They know the terrain, the risks and when to change course. That is what I do for founders and teams facing complex launches, rebrands and digital products.
My work spans product design for SaaS and data platforms, brand strategy and identity, websites and art direction. I've delivered more than 80 projects, from the economic data platform of Germany Trade & Invest with 23degrees to Awwwards-recognised brands like The One Burger.
I'm the co-founder and product designer of Quince con Ochenta, a digital product studio in Las Palmas de Gran Canaria. Our first product is Gobrador, a public tender intelligence SaaS for Spanish companies — the same method I bring to clients, applied to a product of our own.
When a climb needs a bigger team, I bring in FUGU CGCA, the creative studio I founded. You still work directly with me, from base camp to summit.
Lander Zaro at a glance
- Name:
- Lander Zaro (LZ)
- Role:
- Design Sherpa — product and brand designer
- Company:
- Co-founder and product designer, Quince con Ochenta
- Product:
- Gobrador, public tender intelligence for Spanish companies
- Studio:
- Founder of FUGU CGCA
- Based in:
- Las Palmas de Gran Canaria, Canary Islands, Spain
- Works:
- Worldwide, in English and Spanish — with teams across Europe, the US and Asia
- Track record:
- 80+ projects, 6 Awwwards milestones, 2 Behance gallery features
- Contact:
- landerzaro@landerzaro.com
Expedition log
- 2026
Co-founder and product designer of Quince con Ochenta; launch of Gobrador. →
- 2025
GTAI Wirtschaftsdaten Kompakt: economic data for 150+ countries, with 23degrees. →
- 2024
The One Burger: naming, brand, packaging and web with FUGU — Awwwards Nominee and Honors. →
- 2023
Nike × Bauhaus concept website remastered — Awwwards mentions. →
- 2022–2023
23degrees: redesign of a data storytelling platform, 120+ screens and 300+ components. →
- 2021
FUGU CGCA identity (Behance gallery feature), Vandama Hotel, DPOT and Rereview. →
- 2020
Abarth rebranding, Earworm app and Peloton. →
- 2018
Mauna Editorial, one of the first expeditions. →
Recognition
- Awwwards Nominee and Honors — The One Burger.
- Awwwards mentions — Nike × The Bauhaus.
- Behance gallery features — FUGU CGCA.
- Winner of Startup Weekend Gran Canaria with the project BasketUp.
