The One Burger: a bold, simple brand for a Barcelona burger restaurant

I partnered with FUGU's team to develop a brand for a client in Barcelona, Spain, who needed a powerful identity that could turn his ideas into reality. After several collaborative and creative meetings with FUGU and the client, we designed “The One.”

• Create a bold yet simple design for the restaurant.
• Match the owner's tone with a brand that embraces the spirit of the place.
• Future-proof the design.
• Limit the aesthetics to the essentials: the menu offers very few burgers, and the design should reflect that.
• Build a strategy for the whole product.
• Develop an enticing website.
• Give birth to the name and every visual.
• Create packaging that holds both the food and drinks and the concept behind the brand.

I led the brand side of the project and its translation into other media such as the website. My role was to provide a clear rationale for every design decision and to support the team towards a simple yet powerful brand image: consistent, and ready for new challenges.

• A strong brand and name that live up to the owner's ideas.
• Packaging that is stackable and bindable, with two areas: one for cold drinks and another to keep the food warm as long as possible.
• The strategy behind the brand and the rationale that kept everyone on track.
• Website design for desktop and mobile, plus developer hand-off.
• AI-generated content to save costs during the client's concept approvals.
• Facilitation in client meetings, so both sides knew which aspects were flexible and which were not.
• And lots of passion, as usual.

This is a summary of my work for FUGU. The full case study is on Behance.