2026Quince con Ochenta — case study
A product studio, not an agency
- Client:
- Quince con Ochenta
- Summary:
- A product studio, not an agency
- Results:
- Gobrador in production
- Fields:
- Product+SaaS+AI
Lander ZaroDesign Sherpafor ambitious brands
Product designer for SaaS, data and AI products. Co-founder of Quince con Ochenta. I help leaders cut through complexity and define clear priorities.
Every summit needs a guide:
→ Ready for yours?Base camp · 0 mScroll to start the climb ↓
In short
Lander Zaro is a product designer for SaaS, data and AI products — and a brand designer — who works as a Design Sherpa: a strategic guide for founders and teams facing complex launches, rebrands and digital products. Over 80 projects — from Germany Trade & Invest's economic data platform to Awwwards-recognised brands — and co-founder of Quince con Ochenta, the studio behind Gobrador.
- 80+successful projects
- 6Awwwards milestones
- 2Behance gallery features
Now building
The same method I bring to clients, applied to products of my own.
2026
2026Gobrador — case study
Public tender intelligence for Spanish companies
- Client:
- Quince con Ochenta
- Summary:
- Public tenders that fit your company
- Results:
- 1.3M+ tenders analysed
- Fields:
- Product Design+SaaS
Previous journeys
Stories behind the work — brand, product and web for teams that needed a clear path.
2025GTAI Wirtschaftsdaten Kompakt — case study
- Client:
- GTAI
- Summary:
- The digitalization of a great product
- Results:
- From PDFs to Web
- Fields:
- Web+Branding+Art Direction
2024
The One Burger — case study
- Client:
- THE ONE BURGER
- Summary:
- A disruptive launch, ready for tomorrow
- Results:
- Simple+Competitive
- Fields:
- Web+Branding+Art Direction
202323degrees.io — case study
- Client:
- 23Degrees.io
- Summary:
- Product Design for a better storytelling
- Results:
- Useful Interfaces
- Fields:
- Product Design
2023Nike React 270 Bauhaus — case study
- Client:
- Nike Bauhaus
- Summary:
- Classic design for today's world
- Results:
- Super Cool Web
- Fields:
- UXUI + Visuals
2021
FUGU Studio — case study
- Client:
- FUGU CGCA
- Summary:
- Design needs to be brave
- Results:
- Behance Badge
- Fields:
- Strategy + Branding + Art Direction
Design Sherpa
What does “Design Sherpa” mean?
A Sherpa is not someone who climbs for you. It is someone who knows the terrain, the risks, and when to change course.
In business, the terrain is complexity. My role is to help you navigate it, set priorities, and move forward with clarity.
→ Why I work this way
Journey to Success
With the right guide, every path becomes clear. Three phases, from clarity to alignment to impact.
- 01
Strategic Discovery
Define the challenge, research your audience and map the priorities with the most impact.
- 02
Vision Alignment
Shape the strategy, prototype and validate it, and agree on a focused plan.
- 03
Impact Execution
Design, iterate and roll out a solution built to scale and to deliver measurable results.
Where I can guide you
Five routes to the same summit: clarity.
- 01Product design SaaS, data platforms and apps: UX strategy, UX/UI, design systems and developer hand-off.
- 02AI product design AI features, assistants and agents people trust: use cases, UX patterns, explainability and human control.
- 03Brand identity Naming, brand strategy, visual identity, packaging and art direction for bold, simple brands.
- 04Web design Websites that drive action: messaging, UX/UI, art direction, motion and developer hand-off.
- 05Design strategy Strategy sessions, audits, discovery and ongoing creative check-ins when you need a guide, not a crew.
Guiding ambitious brands along the way
Empowering your next move
Notes on design, strategy and the tools behind the work.
Toolset25:00Pack your focus: a Pomodoro timer and the resources I use on every climb.→ Toolset
AI in the Product Design Process: Where It Helps and Where It Doesn't
How AI fits each phase of product design — discovery, alignment and execution — where it saves time, where it adds risk, and how to use it without losing judgement.
Design Systems That Scale: What 300+ Components Taught Me
How to build a design system that scales with your product: lessons from redesigning 23degrees (120+ screens, 300+ components) and GTAI's modular data platform.
Before we start
What does a Design Sherpa do?
I guide founders and teams through complex brand and product challenges: I help define priorities, make the right design decisions and execute them, from strategy and identity to product design and websites.
Do you design AI products?
Yes. I design AI features, assistants and agents with a focus on trust: clear inputs, explained outputs and human control. At Quince con Ochenta we build them too — Gobrador, for example, explains why each public tender fits a company or not.
Can I hire you just for consulting or strategy?
Absolutely. Not every journey requires full execution. Many clients bring me in to clarify direction, align teams, or validate decisions.
Will I work with Lander Zaro or with a team?
Most projects are led entirely by me. When the climb demands more hands or deeper specialisation I bring in FUGU, the studio I founded for those moments — and you still work directly with me from start to summit.
What's your availability like?
I typically book 2–4 weeks in advance. Reach out early — especially if your challenge has altitude.
What if we're in different time zones?
Totally fine. I adapt to timezone differences and have worked with companies across Europe, the US and Asia.