Journey logbook · 2021
FUGU: a brave identity for a bespoke design studio
FUGU CGCA is the creative studio I founded, and its identity had to prove the studio's own point: design needs to be brave. Strategy, art direction and branding for a team spanning branding, 3D, production and motion design.
- Client:
- FUGU CGCA
- Summary:
- Design needs to be brave
- Results:
- Behance Badge
- Fields:
- Strategy + Branding + Art Direction
- Year:
- 2021
- Role:
- Founder · Creative direction
- Tools:
- Adobe Creative Suite, Logic Pro X, Blender
- Website:
- byfugu.com ↗
- Recognition:
- Behance gallery feature · Awwwards
The challenge
FUGU needed to establish itself as a design studio offering well-thought-out, bespoke solutions. In a competitive market, the brand had to stand out by showing a diverse skill set — art direction, branding, 3D, production and motion design — while delivering quality and creativity across very different projects.
The goal
Build a strong identity for long-term relationships with clients, so FUGU becomes their trusted design partner.
The solution
A dynamic approach: a distinctive identity for the studio and a methodology to tailor its services to each project's needs. Today FUGU is the team I bring in when a client's climb calls for more hands or deeper specialisation.
About this project
What did Lander Zaro do on FUGU Studio?
FUGU CGCA is the creative studio I founded, and its identity had to prove the studio's own point: design needs to be brave. Strategy, art direction and branding for a team spanning branding, 3D, production and motion design.
What was the challenge?
FUGU needed to establish itself as a design studio offering well-thought-out, bespoke solutions. In a competitive market, the brand had to stand out by showing a diverse skill set — art direction, branding, 3D, production and motion design — while delivering quality and creativity across very different projects.