GTAI Wirtschaftsdaten Kompakt — The digitalisation of a great product

Journey logbook · 2025

From static PDFs to dynamic intelligence for Germany Trade & Invest

With 23degrees, I designed the new GTAI Wirtschaftsdaten Kompakt: the official economic data service of Germany Trade & Invest, turned from static PDF reports into an interactive platform. It makes data for 150+ countries explorable and comparable through a design system of 50+ components and 10+ visualisation types.

Client:
GTAI
Summary:
The digitalization of a great product
Results:
From PDFs to Web
Fields:
Web+Branding+Art Direction
Year:
2025
Role:
Product designer
In partnership with:
23degrees
Tools:
Figma, Adobe Creative Suite
Website:
gtai.de ↗

At a glance

  • 150+countries of data
  • 50+design components
  • 10+visualisation types
  • 26+global data sources

The challenge

GTAI Wirtschaftsdaten Kompakt, the official economic data service of Germany Trade & Invest, already provided trusted economic information to stakeholders worldwide.

Together with 23degrees, the goal was to take that solid foundation and evolve it into an interactive intelligence platform: one that made data easier to explore, compare and act upon for investors, policymakers and researchers alike.

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The goal

  • Make data for 150+ countries easily explorable and comparable.
  • Turn dense economic indicators into clear, interactive insights.
  • Design a scalable system that keeps GTAI's credibility and brand standards.
  • Deliver a seamless experience across desktop and mobile.
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The solution

We created a full design system with 50+ components and 10+ tailored visualisation types, transforming static reports into an intuitive platform.

By interpreting how the database connected with user needs, the design bridged complex economic information with clear interactions, so that data and interface work seamlessly together. From information architecture to responsive interaction patterns, the design strategy ensured clarity, usability and scalability for future data expansion.

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How I helped

  • End-to-end product design, from UX strategy to visual execution.
  • Translated technical requirements into design solutions aligned with 23degrees' implementation strategy.
  • Turned complex datasets into intuitive user journeys and clear information hierarchies.
  • Built a modular component library and responsive framework to support future expansion.
  • Designed comparison tools, export functions and source validation modals tailored to GTAI's needs.
  • Delivered detailed specifications for a smooth developer hand-off and an on-time launch.
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Context

GTAI Wirtschaftsdaten Kompakt (Economic Data Compact) had long delivered reliable economic insights. With the new platform, the same international data sources become dynamic visualisations and side-by-side comparisons. What once meant scanning page after page is now clear, interactive and comparable.

The platform integrates data from 26+ global sources and delivers it through an intuitive, mobile-first interface.

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Results and impact

Built on GTAI's strong data foundation and enhanced with interactive intelligence, insights are now faster, clearer and instantly actionable. With 23degrees' technology and strategic design execution, GTAI gained a platform that cuts hours of analysis down to minutes, enabling smarter decisions and greater impact for stakeholders worldwide.

See it live: Wirtschaftsdaten Kompakt for Austria.

Keep reading

About this project

What did Lander Zaro do on GTAI Wirtschaftsdaten Kompakt?

With 23degrees, I designed the new GTAI Wirtschaftsdaten Kompakt: the official economic data service of Germany Trade & Invest, turned from static PDF reports into an interactive platform. It makes data for 150+ countries explorable and comparable through a design system of 50+ components and 10+ visualisation types.

What was the challenge?

GTAI Wirtschaftsdaten Kompakt, the official economic data service of Germany Trade & Invest, already provided trusted economic information to stakeholders worldwide.

What were the results?

- End-to-end product design, from UX strategy to visual execution. - Translated technical requirements into design solutions aligned with 23degrees' implementation strategy. - Turned complex datasets into intuitive user journeys and clear information hierarchies. - Built a modular component library and responsive framework to support future expansion. - Designed comparison tools, export functions and source validation modals tailored to GTAI's needs. - Delivered detailed specifications for a smooth developer hand-off and an on-time launch.