Journey logbook · 2020
Peloton: an energy drink to be seen
Brand, website and packaging for Peloton, an energy drink designed for delivery cyclists. Ingredients for visibility in low light and stamina for demanding shifts, with a brand that is impossible to miss.
- Client:
- Peloton
- Summary:
- Energy drink to be seen
- Results:
- Dynamic brand
- Fields:
- Branding+UXUI
- Year:
- 2020
- Role:
- Designer
- Tools:
- Adobe Creative Suite
The challenge
Address the needs of delivery cyclists with a product that enhances visibility in low-light conditions and gives a stamina boost for demanding workdays.
The goal
A tailored product for delivery riders, focused on safety-enhancing ingredients for visibility and stamina support.
The solution
A vibrant brand identity, user-friendly web design and convenient packaging, plus animations that convey the brand's energetic, reliable character — making riders' workdays safer, more efficient and more energised.
About this project
What did Lander Zaro do on Peloton Energy Drink?
Brand, website and packaging for Peloton, an energy drink designed for delivery cyclists. Ingredients for visibility in low light and stamina for demanding shifts, with a brand that is impossible to miss.
What was the challenge?
Address the needs of delivery cyclists with a product that enhances visibility in low-light conditions and gives a stamina boost for demanding workdays.